Our client, a performance marketing agency, operates an online advertisement platform. While most of the ad campaigns are meticulously targeted by their publishers, there are instances where the platform has to distribute the advertisement traffic automatically. In response to this need, Devalent has built a sub-system that predicts which advertisements should be targeted to such users. This algorithms, built on sophisticated machine learning technologies, re-tunes itself automatically in response to changing conditions, eliminating the need for human intervention. As the result, the company has increased their revenue by over 100% on their automated campaigns.
The systems runs in AWS cloud and spans over multiple geographical locations, which results in low latency and fault tolerance. It is completely automated and does not require any governance. Whenever the load increases or decreases, it scales up or down automatically, which allows to optimize costs and to handle ad campaigns of any size and duration.
