Advertisement Campaigns Predictor

Performance marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place. It is a fast-paced environment where gaining an edge is the most important things that separates winners from losers. Unsurprisingly, machine learning and data science flourished in this area. Devalent's expertise in data applications and the client's thrive for innovation resulted in a solution that brings tangible financial results.

Tech Stack

Amazon AWSServerlessRedisMongoDBAmazon DynamoDBReact

The company is a performance marketing agency that runs an online advertisement platform. Most of the ad campaigns are carefully targeted by their publishers, but in some cases the platform has to distribute the advertisement traffic automatically. Devalent has built a sub-system that provides predictions on what advertisements should be targeted to such users. The algorithms is based on sophisticated machine learning technologies and automatically re-tunes itself when conditions change without any human interaction. As the result, the comany has increased their revenue by over 100% on their automated campaigns.

The systems runs in AWS cloud and spans over multiple geographical locations, which results in low latency and fault tolerance. It is completely automated and does not require any governance. Whenever the load increases or decreases, it scales up or down automatically, which allows to optimize costs and to handle ad campaigns of any size and duration.


Fraser Millband
Founder, Advertising Network
Their knowledge and experience was the best I've found for this specific task in my industry. The product has increased our productivity and revenue by over 100% so far. I expect this tool to add hundreds of thousands of dollars in new revenue to our business over the next 12 months.

Key Features

Cost-effective and brings revenue
Does not require any administration
Runs in the cloud
Automatically scales up and down
Fault-tolerant and fast
Integrated with the existing system

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