The company is a performance marketing agency that runs an online advertisement platform. Most of the ad campaigns are carefully targeted by their publishers, but in some cases the platform has to distribute the advertisement traffic automatically. Devalent has built a sub-system that provides predictions on what advertisements should be targeted to such users. The algorithms is based on sophisticated machine learning technologies and automatically re-tunes itself when conditions change without any human interaction. As the result, the comany has increased their revenue by over 100% on their automated campaigns.
The systems runs in AWS cloud and spans over multiple geographical locations, which results in low latency and fault tolerance. It is completely automated and does not require any governance. Whenever the load increases or decreases, it scales up or down automatically, which allows to optimize costs and to handle ad campaigns of any size and duration.
